Manchester label Gio Goi is famously worn by a new generation of Brit Rock stars, including Tom Meighan of Kasabian and the Arctic Monkeys being seen in their mens t-shirts and mens jackets. Gio Goi was born out of the dance culture of the late 80s, and early 90s, which is clearly reflected in some of the designs and prints on mens Gio Goi t-shirts. Expanding the empire with mens accessories, mens sweats and mens knits, Gio Goi is rapidly becoming a mens fashion supremo in its own right!